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Novel Proteins

Vets and industry experts are increasingly advocating for pet owners to incorporate more Novel Proteins in their pet diets. These alternative meats are a key nutritional component of a healthier diet and a necessary complement to help prevent food allergies!

These sources of highly nutritional, low fat protein come from animals raised in smaller farms, free to roam in their natural habitats, and fed balanced diets without the addition of hormones or artificial preservatives - the result is higher quality meat.

   Healthier: They are leanner, with 50% fewer calories and 80% less fat than conventional proteins.
   Non-allergenic: They allow for variety that minimizes the risk of food-related allergies.
   Sustainable: They come from more naturally and humanely-raised animals as part of a sustainable and environmentally friendly food system.

*Rest assured, all proteins used by ROAM® are sourced responsibly as bi-products of sustainable human food systems.
Under no circumstances are animals ever used for the sole purpose of pet treats